TANQUERAY 0.0%
ZERO COMPROMISE ON TASTE NOR STYLE
BRIEF
'HOW COULD TANQUERAY 0.0% ADDRESS THE ISSUE OF FAST FASHION WHILST APPEALING TO A CAREER-DRIVEN MILENIAL AUDIENCE?'
INSIGHT
Both upcycling fashion and the act of thrift shopping have become notably more popular in recent years, especially alongside the rise in awareness of the human rights issues around fast fashion.
SOLUTION
Screen print is a form of fashion art working that values process over pace. As a visual identity, it mirrors both the merits of slow fashion, as well as, the craftsmanship behind Tanqueray's very own 0.0%
The event ZERO HOUR is realised as a 'sip & shop' event hosted from 5-9pm and is piloted outside several co-working buildings in North Greenwich, London - disrupting the commuter and providing a convenient space to relax for post 9-5 drinks.
